Northern Wyoming News - Serving the Big Horn Basin for over 100 years

As a seasoned media vet (OK, I’ve only been in the industry for little over a year but roll with me on this) I’ve noticed that deciding on a headline for your piece is an artform.

You want a headline that accurately fits your story, yet one that grabs the attention of the readers. That way, you know, they read your story.

It’s a little tough because if you’re headline puts people to s...