Northern Wyoming Daily News - Serving the Big Horn Basin for over 100 years

By Alex Kuhn
Sports Editor 

Hear me out...(Funny/catchy headline)

 

August 12, 2017



As a seasoned media vet (OK, I’ve only been in the industry for little over a year but roll with me on this) I’ve noticed that deciding on a headline for your piece is an artform.

You want a headline that accurately fits your story, yet one that grabs the attention of the readers. That way, you know, they read your story.

It’s a little tough because if you’re headline puts people to sleep, chances are your story isn’t getting read. But go too strong with your headline and sensationalize it, you’re drifting into the dreaded clickbait territory.

And clickbait, along with Commun...



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