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By Jeff Victor
Laramie Boomerang Via Wyoming News Exchange 

National attention prompts early launch of UW campaign


July 14, 2018

LARAMIE - When the University of Wyoming decided on a new marketing slogan - one element of a $500,000 campaign to boost enrollment - it hoped to reach potential students across the country and inspire them to ask questions about UW.

On that front, the campaign succeeded beyond its wildest expectations.

During the Board of Trustees' meeting Thursday, the board voted to roll out the campaign ahead of schedule to capitalize on the national attention it was already gaining.

"The last time I talked with you I said we were going to do a marketing campaign - that we wanted a movement," UW Commun...

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