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By Jordan Achs
Laramie Boomerang Via Wyoming News Exchange 

MARCH 11 UW 'Cowboys' campaign wins advertising awards

LARAMIE — The University of Wyoming’s “The World Needs More Cowboys” marketing campaign has been winning high praise in different advertisement award circles recently, including the Higher Education Marketing Report and the American Advertising Federation.

 

March 7, 2019



LARAMIE — The University of Wyoming’s “The World Needs More Cowboys” marketing campaign has been winning high praise in different advertisement award circles recently, including the Higher Education Marketing Report and the American Advertising Federation.

Chad Baldwin, UW’s director of institutional communications, said while the recognition from advertising professionals is gratifying, one of the main tests to the campaign’s success is the enrollment numbers in the fall.

The campaign’s video ad recently won best single-spot television ad among all last year’s national h...



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